Privacy Policy

Privacy Policy

Landward Research Ltd (a company registered in England and Wales with company number 03749035 whose registered office is at 120 Bradley Street, Sheffield S10 1PB, United Kingdom) and its group companies (hereafter referred to as “Landward Research”, “we” or “us”) is committed to protecting and respecting your privacy.

This policy and any other documents we refer to in this policy, including the Market Research Society Code of Conduct, set out how we will use your personal information and who it will be shared with. Please read the following carefully.

Any changes we may make to our privacy policy in the future will be posted on this page.


1. What information do we collect about you?

1.1  We may collect and process the following data about you (“your information”):

  • contact details including your name, address, email address and telephone number;
  • information you provide when participating in specific Landward Research polls, panels or other forms of Landward Research work. Participation in such panels, activities and polls is completely voluntary and some such activities may involve you providing sensitive personal data including information about your age, gender, ethnicity, disability status, religion or belief, sexual orientation and country of origin;
  • information you provide when you complete your profile on the website or access your social media content via the website; and
  • information you provide relating to your opinions, attitudes, experiences and use of certain products or services;

1.2  We may collect your information via the following methods:

  • information that you submit online via our site or by participating in Landward Research activities or polls that may be delivered through third-party online survey partners;
  • any correspondence you send to us;
  • details of your visits to our site (and third party websites which link to our site) and the resources that you access (which may include, amongst other things: traffic data and communication data);
  • information you post on our site;
  • details of transactions you carry out or orders you place through our site; and
  • information you provide to us via social media or through your social media feed.

1.3  We are aware that your information may be confidential and we will protect the confidentiality of your information in accordance with our normal procedures and legal requirements. We will not use it for any purposes other than those set out in this policy.

1.4  We will process your information in accordance with the Data Protection Act 1998 and the Market Research Society Code of Conduct.


 2. How will we use your information?

2.1  We use your information in the following ways:

  • to provide services to our clients (please also see section below headed “Who do we share your information with”);
  • to analyse the data for research purposes and to incorporate it into our databases for general research and analysis purposes;
  • to ensure that our site’s content is presented as effectively as possible for you;
  • to deal with any complaints, queries or technical problems you experience;
  • for our internal purposes, such as quality control, site performance, system administration and to evaluate use of our site and its efficiency, so that we can provide you with enhanced services and a better experience;
  • to notify you about changes to our services or changes which may affect your participation in Landward Research activities;
  • to provide you with information, research products or services that you request from us, or which we feel may interest you;
  • to provide you with Landward Research project results;
  • to create reports to assist with future marketing; and
  • to send you invitations to take part in our surveys, polls or activities and to update you on issues relating to those activities.

2.2  We may monitor your use of our site and record your email address and/or IP address, operating system and browser type, for system administration. This is statistical information about our users’ browsing actions and patterns and does not identify any individual.

2.3  We only keep your information for as long as is necessary.


3. Non-personal information we collect

3.1 Without participating in a Landward Research panel or survey, the only information we may collect is non-personal information through the use of Cookies, web beacons or similar analytics-driven technologies.

3.2 As is true of most digital services, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

  • Usage and Referral Information: We also collect usage data about you whenever you interact with our services. This may include which webpages you visit, what you click on, when you performed those actions, and so on. Additionally, like most digital services today, we keep digital log files that record data each time a device accesses our servers. The log files contain data about the nature of each access. We collect data from the device and application you use to access our services, such as your IP address, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We may also infer your geographic location based on your IP address. If you arrive at a Landward Research service from an external source (such as a link on another website or contained in an email), we may use this information, which does not identify individual users, to analyse trends, administer the site, track users, and gather demographic information about our user base as a whole.
  • Cookies: We may use “cookies” to collect the information referred to and track your use of our site. A cookie is a text file containing a small amount of information that is sent to your browser when you visit a website.  The cookie is then sent back to the originating website on each subsequent visit, or to another website that recognises it. Cookies are an extremely useful technology and do lots of different jobs. We use various types of cookies (including some that we place and others which we permit third parties to place on our site) for a number of purposes. The information collected by Cookies allows us to monitor how many people are using our services and their interactions with other services, how many people open our e-mails, and determine for what purposes these actions are being taken. Cookies are also used to facilitate a user’s log-in, as navigation aids, and as session timers, and to restrict underage use of Landward Research tools and services. We also use Cookies to match non-personally identifiable information to third-party databases to create anonymized marketing profiles that could result in you seeing customized advertising or content when browsing the internet. We do not link non-personal information from Cookies to personally identifiable information without permission, and we do not use Cookies to collect or store personally identifiable information. If for any reason you do not want us to track your use of our site using cookies, you can opt out of this using your browser settings and can also select the option “Do Not Track” (for more information please refer to your browser). Most browsers offer instructions on how to reset the browser to reject Cookies in the “Help” section of the toolbar.
  • Web Beacons:We also may use web beacons to collect non-personal information about the use of our services. The information collected by web beacons allows us to monitor how many people are using our services, how many people open our e-mails, and determine for what purposes these actions are being taken. Our web beacons are not used to track activity outside of our services. We do not link non-personal information from web beacons to personally identifiable information without permission and do not use web beacons to collect or store personally identifiable Information.


4. Security precautions in place to protect the loss, misuse or alteration of your information

4.1     Landward Research takes all reasonable steps to protect the privacy of visitors to our website, but we cannot promise that the current limitations of the software that runs our website will address every browser setting or honour every personal browser preference. As the capabilities of our software improves, we will take all reasonable steps to honour such requests in the future.  Please return to this privacy policy for further updates on this topic.

4.2     When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information (such as credit or debit card details) is encrypted and protected with the following software 128 Bit encryption on SSL. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.

4.3     Non-sensitive details (your email address etc.) are transmitted normally over the internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.


5. Who do we share your information with?

5.1  We may share your information with any companies in our group and other branches of Landward Research for internal reporting purposes.

5.2  We may share your information with other organisations:

  • who provide services to us so that they can provide the services we request. This might include IT service providers who support our IT systems, for example;
  • who we provide services to so that they can benefit from the services we provide. Whilst we will, where possible, take steps to ensure that you cannot be identified from that information, as we cannot ever fully understand what information our clients may already hold about you, it may be that they can link the anonymous information that we provide, to other information which then enables them to identify you. By way of example:
    • we may exchange what we consider to be anonymous or pseudonymised information about our panellists with third parties who will use it for analysis purposes, to enhance their own databases, to model audiences and track the efficiency of campaigns, and to gain an insight into behaviours so that they can develop strategies which add value to their, or their clients’ businesses. For this purpose, we may also collect anonymised information from third parties which we can use to identify you. As our clients and, in turn their clients, will have their own databases and other sources of information, it may be that they could link the anonymous information we provide with information they already have and therefore identify you; or
    • we may provide limited personal details to trusted third party data processors for the purposes of combining our data with other third party data sources.  The final combined data set will be anonymised and non-attributable.
  • if we sell or buy any business or assets, (as we may share your data with the prospective seller or buyer);
  • if we or substantially all of our company assets are acquired by another party, in which case your information will be one of the transferred assets; or
  • if we have to share your information to comply with legal or regulatory requirements (or we reasonably believe that we need to disclose your information for such purposes), or if we have to enforce or apply any other terms and conditions or agreements or to protect our rights, property or our customers etc.

5.3  Other than as listed above, we will not rent, sell or otherwise disclose your information without your consent.

5.4  Please bear in mind that whenever you voluntarily disclose personal data online – for example on message boards, on a blog or chat area – that information will be viewed by others.


6. Asking for consent

6.1 In each of our panels or surveys,

  • We check that consent is the most appropriate lawful basis for processing.
  • We make the request for consent prominent and separate from our terms and conditions.
  • We ask you to positively opt in.
  • We don’t use pre-ticked boxes or any other type of default consent.
  • We use clear, plain language that is easy to understand.
  • We specify why we want the data and what we’re going to do with it.
  • We give individual (‘granular’) options to consent separately to different purposes and types of processing.
  • We name our organisation and any third party controllers who will be relying on the consent.
  • We tell you that you can withdraw your consent.
  • We ensure that you can refuse to consent without detriment.
  • We avoid making consent a precondition of a service.
  • If we offer online services directly to children, we only seek consent if we have age-verification measures (and parental-consent measures for younger children) in place.

6.2 Recording consent

  • We keep a record of when and how we got consent from you.
  • We keep a record of exactly what you were told at the time.

6.3 Managing consent

  • We regularly review consents to check that the relationship, the processing and the purposes have not changed.
  • We have processes in place to refresh consent at appropriate intervals, including any parental consents.
  • We consider using privacy dashboards or other preference-management tools as a matter of good practice.
  • We make it easy for you to withdraw your consent at any time, and publicise how to do so.
  • We act on withdrawals of consent as soon as we can.
  • We don’t penalise you if you wish to withdraw consent.


7. Landward Research marketing

7.1     You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about our work, products and services, then you can select your choices by ticking the relevant boxes situated on the form on which we collect your information.

7.2     We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time by contacting us by email to or by writing to Landward Research Ltd, 120 Bradley Street, Sheffield S10 1PB UK.


8. Communicating with you

8.1     By participating in a Landward Research poll or survey, you agree to allow us to communicate with you via email or sms in relation to your participation in the Landward Research poll or survey(s) and opportunities to participate in Landward Research activities. These include but are not limited to communications relating to:

  • Landward Research polls or surveys;
  • other forms of Landward Research work;
  • Landward Research project results; and
  • Landward Research newsletters;


 9. Where do we transfer your information to?

9.1     Your information may be accessed and processed by our staff, service providers, affiliates or agents located in any of our offices around the world.

9.2     Please do not send us your information if you do not agree to it being transferred outside the EEA in this way. By providing your information to us you agree and consent to us transferring to, and storing your information in any of our offices around the world. If you do not agree to this then you should unsubscribe from the Landward Research panel.


10. Your Rights

10.1 Find Out What Information We Hold on You

You have the right to access your personal information and should direct any request for your information to us at Please note that a fee of ten pounds (£10.00) may be payable to meet our costs in providing you with details of the information we hold about you. 

10.2  Remove All Information About Me

You have the right to require us to remove all information we have about you. Direct any request for us to remove your data to us at 

10.3  If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office.


11. How to Contact us

11.1  Questions, comments or requests concerning this privacy policy or data protection matters are welcomed and should be addressed to us at:

Email address:

Mailing address: Landward Research Ltd, 120 Bradley Street, Sheffield S10 1PB, United Kingdom


Review of this Policy

We keep this Policy under regular review. This Policy was first published on 19 May 2011 and last updated on 9 February 2018.