Privacy Policy

Landward Research is a trading name of Landward Research Ltd (a company registered in England and Wales with company number 03749035 whose registered office is at 120 Bradley Street, Sheffield S10 1PB, United Kingdom) and its group companies, Landward Research Teoranta with a registered office in Ireland (IE) and Landward LLC with a registered office in New Mexico (USA),  (hereafter referred to as “Landward Research”, “we” or “us”) is committed to protecting and respecting your privacy and we take all reasonable precautions to safeguard personal information.

This policy and any other documents we refer to in this policy, including the Market Research Society Code of Conduct, set out what information we collect, why we collect it, and who it will be shared with.

This policy governs the manner in which we collect, use, maintain and disclose information collected from users (hereafter referred to as “users”) of the website (hereafter referred to as “site”). This privacy policy applies to the site and all services offered by Landward Research. Please read the following carefully.

This website contains links to other websites. We encourage you to read the privacy statements on the other websites you visit.

Any changes we may make to our privacy policy in the future will be posted on this page.


What information do we collect about you?

We may collect and process the following data about you (“your information”):

  • Contact details including your name, address, email address and telephone number
  • Information you provide when participating in specific Landward Research polls, panels or other forms of Landward Research work. Participation in such panels, activities and polls is completely voluntary and some such activities may involve you providing sensitive personal data including information about your age, gender, ethnicity, disability status, religion or belief, sexual orientation and country of origin
  • Information you provide when you complete your profile on the website or access your social media content via the website
  • Information you provide relating to your opinions, attitudes, experiences and use of certain products or services
  • Your email address and subscription preferences when you sign up to our newsletter
  • How you use our emails – for example whether you open them and which links you click on
  • Your internet protocol (IP) address, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data
  • Information on how you use the site, using cookies[1], web beacons[2] and page tagging techniques

We may collect your information via the following methods:

  • Information that you submit online via our site or by participating in Landward Research activities or polls that may be delivered through third-party online survey partners
  • Any correspondence you send to us
  • Details of your visits to our site (and third party websites which link to our site) and the resources that you access (which may include, amongst other things: traffic data and communication data)
  • Information you post on our site
  • Details of transactions you carry out or orders you place through our site
  • Information you provide to us via social media or through your social media feed
  • An employee of ours gives your contact details as an emergency contact or a referee

We are aware that your information may be confidential and we will protect the confidentiality of your information in accordance with our normal procedures and legal requirements. We will not use it for any purposes other than those set out in this policy.

We will process your information in accordance with the Data Protection Act 2018 and the Market Research Society Code of Conduct.


How will we use your information?

We use your information in the following ways:

  • To provide services to our clients (please also see section below headed “Who do we share your information with”)
  • To analyse the data for research purposes and to incorporate it into our databases for general research and analysis purposes
  • To ensure that our site’s content is presented as effectively as possible for you
  • To deal with any complaints, queries or technical problems you experience
  • For our internal purposes, such as quality control, site performance, system administration and to evaluate use of our site and its efficiency, so that we can provide you with enhanced services and a better experience
  • To notify you about changes to our services or changes which may affect your participation in Landward Research activities
  • To provide you with information, research products or services that you request from us, or which we feel may interest you
  • To provide you with Landward Research project results
  • To create reports to assist with future marketing
  • To send you invitations to take part in our surveys, polls or activities and to update you on issues relating to those activities
  • To personalise user experience, we may use information in the aggregate to understand how our users as a group use the services and resources provided on our Site
  • To improve our Site, we continually strive to improve our website offerings based on the information and feedback we receive from you.
  • To improve customer service, your information helps us to more effectively respond to your customer service requests and support needs.
  • To administer a content, promotion, survey or other Site feature

We may monitor your use of our site and record your email address and/or IP address, operating system and browser type, for system administration. This is statistical information about our users’ browsing actions and patterns and does not identify any individual.

We only keep your information for as long as is necessary.


Our legal basis for processing your data 

We will only process your data if it meets one of the six lawful bases defined in Article 6(2) of the General Data Protection Regulation (GDPR):

  • Where we have the consent of the data subject
  • Where it is in our legitimate interests and this is not overridden by the rights and freedoms of the data subject
  • Where necessary to meet a legal obligation
  • Where necessary to fulfil a contract, or pre-contractual obligations
  • Where we are protecting someone’s vital interests
  • Where we are fulfilling a public task, or acting under official authority

Under data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information.


Who do we share your information with?

We do not sell, trade, or rent users personal identification information to others.

We may share your information with any companies in our group and other branches of Landward Research for internal reporting purposes.

We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

We may share your information with other organisations who we provide services to so that they can benefit from the services we provide. Whilst we will, where possible, take steps to ensure that you cannot be identified from that information, as we cannot ever fully understand what information our clients may already hold about you, it may be that they can link the anonymous information that we provide, to other information which then enables them to identify you. By way of example:

  • We may exchange what we consider to be anonymous or pseudonymised information about our panellists with third parties who will use it for analysis purposes, to enhance their own databases, to model audiences and track the efficiency of campaigns, and to gain an insight into behaviours so that they can develop strategies which add value to their, or their clients’ businesses. For this purpose, we may also collect anonymised information from third parties which we can use to identify you. As our clients and, in turn their clients, will have their own databases and other sources of information, it may be that they could link the anonymous information we provide with information they already have and therefore identify you; or
  • We may provide limited personal details to trusted third party data processors for the purposes of combining our data with other third party data sources.  The final combined data set will be anonymised and non-attributable.

If we sell or buy any business or assets we may share your data with the prospective seller or buyer. If we or substantially all of our company assets are acquired by another party, your information will be one of the transferred assets.

We will share your data if we are required to do so by law (for example, by court order, or to prevent fraud or other crime) or to protect or defend ourselves or others against illegal or harmful activities.

Please bear in mind that whenever you voluntarily disclose personal data online – for example on message boards, on a blog or chat area – that information will be viewed by others.


How long we keep your data

We will only retain your personal data for as long as:

  • It is needed for the purposes set out in this document
  • The law requires us to

We will keep your email data until you unsubscribe.



You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about our work, products and services, then you can select your choices by ticking the relevant boxes situated on the form on which we collect your information.

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time by contacting us by email to or by writing to Landward Research Ltd, 120 Bradley Street, Sheffield S10 1PB UK.


Communicating with you

By participating in a Landward Research poll or survey, you agree to allow us to communicate with you via email or SMS in relation to your participation in the Landward Research poll or survey(s) and opportunities to participate in Landward Research activities. These include but are not limited to communications relating to:

  • Landward Research polls or surveys
  • Other forms of Landward Research work
  • Landward Research project results
  • Landward Research newsletters


Children’s privacy protection

Our services are not designed for, or intentionally targeted at, children 13 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 13.


Where your data are processed and stored

We design, build and run our systems to make sure that your data are as safe as possible at all stages, both while it’s processed and when it’s stored.

Your information may be accessed and processed by our staff, service providers, affiliates or agents located in any of our offices around the world. Please do not send us your information if you do not agree to it being transferred internationally in this way. By providing your information to us you agree and consent to us transferring to, and storing your information in, any of our offices around the world. If you do not agree to this then you should unsubscribe from the Landward Research panel.


How we protect your data and keep it secure

We are committed to doing all that we can to keep your data secure. We take steps to protect your personal information and follow procedures designed to minimise unauthorised access or disclosure of your information

We also make sure that any third parties that we deal with keep all personal data they process on our behalf secure.


Third party websites

Users may find advertising or other content on our site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our site, is subject to that website’s own terms and policies.


Your Data Protection Rights

Your right of access: You have the right to ask us for copies of your personal information. This right always applies. There are some exemptions, which means you may not always receive all the information we process. Please note that a fee of ten pounds (£10.00) may be payable to meet our costs in providing you with details of the information we hold about you. 

Your right to rectification: You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies.

Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing: You have the right to ask us to restrict the processing of your information in certain circumstances.

Your right to object to processing: You have the right to object processing if we are relying on the legitimate interests processing condition, unless we can demonstrate compelling legitimate reasons to continue using your data.

Your right to data portability: You have the right to ask that we transfer the information you gave us from one organisation to another, or give it to you. This right only applies to information you have given us and which is processed by automated means in a format which will allow the transfer.


Contacting us, exercising your rights and complaints

If you wish to know what information we hold about you, or wish to exercise any of your other rights as detailed above, or have any complaint about how we are using your personal information, then please email or write to us at Landward Research Ltd, 120 Bradley Street, Sheffield S10 1PB, United Kingdom and provide enough information to identify yourself (e.g. name and address).

If our information is incorrect or out of date, please provide us with enough information to allow us to update it. If you want us to delete, restrict or stop using any information we hold about you, please specifically confirm the reasons why you are asking this. If you are unhappy with how we are using your information, again please explain to us the reasons and we will investigate the matter.

You can also write to the same address if you have a complaint about this policy.

You can also make a complaint to the Information Commissioner, who is an independent regulator.

Information Commissioner –

Telephone: [0044] (0)303 123 1113


Information Commissioner’s Office

Wycliffe House

Water Lane


Cheshire SK9 5AF

This contact information for the Information Commissioner’s Office is correct as at the time this privacy policy is published.


Your acceptance of these terms

By using this site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our site. Your continued use of the site following the posting of changes to this policy will be deemed your acceptance of those changes.


Changes to this policy

We may change this privacy policy. In that case, the ‘last updated’ date at the bottom of this page will also change. Any changes to this privacy policy will apply to you and your data immediately.

If these changes affect how your personal data are processed, we will take reasonable steps to let you know.

This Policy was first published on 19 May 2011 and last updated on 10 September 2021.

[1] Our site may use “cookies” to enhance user experience. User’s web browser places cookies on their system for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

[2] Our site may use web beacons to collect non-personal information about the use of our services. The information collected by web beacons allows us to monitor how many people are using our services, how many people open our e-mails, and determine for what purposes these actions are being taken. Our web beacons are not used to track activity outside of our services. We do not link non-personal information from web beacons to personally identifiable information without permission and do not use web beacons to collect or store personally identifiable Information.