Labour Market Intelligence
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Project Management
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Unlocking cultural value

We are a team of heritage experts, labour market specialists, educators, data geeks, strategists and research analysts who unlock new opportunities in your role as a custodian of our shared cultural heritage.

Featured Insights

The Importance Of Being Earnest About Cultural Heritage

Unless you’ve been living under a rock, you can’t have failed to see at least some of the media commentary on ongoing cuts to funding for cultural heritage (which I’m broadly defining as including intangible heritage, historic built environment, and archaeological investigation) . You might think, so what? Why is Culture important when the British economy shrank by 1.5% in the first quarter of 2021? Isn’t it right that we focus on supporting medicine, engineering, physical and biological sciences, dentistry, nursing and other healthcare disciplines that do tangible good? Isn’t Culture just a nice airy-fairy add on? Well, culture matters if you want to achieve the UN’s Sustainable Development Goals (SDG).

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Our Expertise

Labour Market Intelligence

We provide specifically gathered intelligence, analysed, interpreted and presented for the cultural sector.

Project Management

We undertake project development, design and delivery –  we manage the projects the finances and the teams.


We are well informed and connected – with the cultural and industry knowledge to provide the best advice.

Global Capacity

Landward Offices
Our offices are located in Ireland, the United States and the United Kingdom.

Our Services
Consultancy, Labour Market Intelligence and Project Management

Video Projects
Recorded and edited training, conferences and presentations.

The Team

Kenneth is internationally recognised as the leading world expert in employment data for professional archaeology.
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Dr Kenneth Aitchison
Founder & CEO

Genevieve is a former diplomat with a wealth of international experience .
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Genevieve Aitchison
Strategy and Operations Manager

David is a pioneer of buildings archaeology and a champion of the mutually beneficial co-operation between detectorists and archaeologists.
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David Connolly
Heritage Consultant

Alia is a lecturer in the History of Architecture and is a national archaeology and heritage expert for the German Development Bank.
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Alia Fares
Heritage Adviser

Quonya is a museum and heritage professional who creates functional and bespoke designs.
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Quonya Huff
Doug is the lead researcher with specialist expertise in statistical analysis, digital outreach and community engagement.
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Dr Doug Rocks-Macqueen
Director of Analysis, Research and Technology
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