Privacy Policy

Landward Research Ltd (a company registered in England and Wales with company number 03749035 whose registered office is at 120 Bradley Street, Sheffield S10 1PB, United Kingdom) and its group companies (hereafter referred to as “Landward Research”, “we” or “us”) is committed to protecting and respecting your privacy.

This policy and any other documents we refer to in this policy, including the Market Research Society Code of Conduct, set out how we will use your personal information and who it will be shared with. Please read the following carefully.

Any changes we may make to our privacy policy in the future will be posted on this page.


1. What information do we collect about you?

1.1  We may collect and process the following data about you (“your information”):

1.2  We may collect your information via the following methods:

1.3  We are aware that your information may be confidential and we will protect the confidentiality of your information in accordance with our normal procedures and legal requirements. We will not use it for any purposes other than those set out in this policy.

1.4  We will process your information in accordance with the Data Protection Act 1998 and the Market Research Society Code of Conduct.


 2. How will we use your information?

2.1  We use your information in the following ways:

2.2  We may monitor your use of our site and record your email address and/or IP address, operating system and browser type, for system administration. This is statistical information about our users’ browsing actions and patterns and does not identify any individual.

2.3  We only keep your information for as long as is necessary.


3. Non-personal information we collect

3.1 Without participating in a Landward Research panel or survey, the only information we may collect is non-personal information through the use of Cookies, web beacons or similar analytics-driven technologies.

3.2 As is true of most digital services, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.


4. Security precautions in place to protect the loss, misuse or alteration of your information

4.1     Landward Research takes all reasonable steps to protect the privacy of visitors to our website, but we cannot promise that the current limitations of the software that runs our website will address every browser setting or honour every personal browser preference. As the capabilities of our software improves, we will take all reasonable steps to honour such requests in the future.  Please return to this privacy policy for further updates on this topic.

4.2     When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information (such as credit or debit card details) is encrypted and protected with the following software 128 Bit encryption on SSL. When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.

4.3     Non-sensitive details (your email address etc.) are transmitted normally over the internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.


5. Who do we share your information with?

5.1  We may share your information with any companies in our group and other branches of Landward Research for internal reporting purposes.

5.2  We may share your information with other organisations:

5.3  Other than as listed above, we will not rent, sell or otherwise disclose your information without your consent.

5.4  Please bear in mind that whenever you voluntarily disclose personal data online – for example on message boards, on a blog or chat area – that information will be viewed by others.


6. Asking for consent

6.1 In each of our panels or surveys,

6.2 Recording consent

6.3 Managing consent


7. Landward Research marketing

7.1     You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about our work, products and services, then you can select your choices by ticking the relevant boxes situated on the form on which we collect your information.

7.2     We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time by contacting us by email to or by writing to Landward Research Ltd, 120 Bradley Street, Sheffield S10 1PB UK.


8. Communicating with you

8.1     By participating in a Landward Research poll or survey, you agree to allow us to communicate with you via email or sms in relation to your participation in the Landward Research poll or survey(s) and opportunities to participate in Landward Research activities. These include but are not limited to communications relating to:


 9. Where do we transfer your information to?

9.1     Your information may be accessed and processed by our staff, service providers, affiliates or agents located in any of our offices around the world.

9.2     Please do not send us your information if you do not agree to it being transferred outside the EEA in this way. By providing your information to us you agree and consent to us transferring to, and storing your information in any of our offices around the world. If you do not agree to this then you should unsubscribe from the Landward Research panel.


10. Your Rights

10.1 Find Out What Information We Hold on You

You have the right to access your personal information and should direct any request for your information to us at Please note that a fee of ten pounds (£10.00) may be payable to meet our costs in providing you with details of the information we hold about you. 

10.2  Remove All Information About Me

You have the right to require us to remove all information we have about you. Direct any request for us to remove your data to us at 

10.3  If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office.


11. How to Contact us

11.1  Questions, comments or requests concerning this privacy policy or data protection matters are welcomed and should be addressed to us at:

Email address:

Mailing address: Landward Research Ltd, 120 Bradley Street, Sheffield S10 1PB, United Kingdom


Review of this Policy

We keep this Policy under regular review. This Policy was first published on 19 May 2011 and last updated on 9 February 2018.


This Privacy Policy governs the manner in which Landward Research Limited (Company no 03749035) collects, uses, maintains and discloses information collected from users (hereafter referred to as  “users”) of the website (hereafter referred to as “site”). This privacy policy applies to the site and all services offered by Landward Research Limited.

Personal identification information

We may collect personally identification information from users in a variety of ways, including, but not limited to, when users visit our site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our site. Users may be asked for, as appropriate, name, email address, phone number. Users may, however, visit our site anonymously. We will collect personal identification information from users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our site may use “cookies” to enhance user experience. User’s web browser places cookies on their system for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

Landward Research Ltd collects and uses users personal information for the following purposes:

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our site.

Sharing your personal information

We do not sell, trade, or rent users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites

Users may find advertising or other content on our site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our site, is subject to that website’s own terms and policies.

Changes to this privacy policy

Landward Research Limited has the discretion to update this privacy policy at any time. When we do, we will revise the last updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our site. Your continued use of the site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions regarding our Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
Landward Research Limited
120 Bradley Street, Sheffield, S10 1PB, United Kingdom

This document was first published on 19 May 2011 and last updated on 15 March 2015